Meeting/Event Information

Cocktails & Conversation – Marketing vs Business Development - What's the Difference?

February 21, 2019
4:30 PM - 8:00 PM
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15th Street Fisheries
1900 South East 15th Street
Fort Lauderdale, FL 33316
Venue website

The terms marketing and business development are frequently used interchangeably. While both are similar, each has different strengths and distinct responsibilities. Join your peers for an interactive discussion focused on the differences/similarities, challenges/opportunities, and best practices of both roles in the AEC industry.   Guest speakers will share tips, tools and strategies for navigating each function.  Following the roundtable, stay for a networking "happy hour" and enjoy great food, drinks and the wonderful views of the Intracoastal Waterway.

We suggest using Brightline and then Uber/Lyft/rideshare to reach our venue for those traveling from out of the area.




Juli Edwards, Director of Business Development, PGAL

Lisa King, Vice President of Business Development, Verdex Construction

Brian LaMotte, PE, SVP, Chief Marketing Officer, WGI

In support of the ABC Cares Foundation, we are asking our guests to bring in cash, checks (to be made out to ABC Cares Foundation), and Visa gift cards of any value to help aid construction professionals in their time of need instantly. We will have a donation box set up at every event we hold this year.

If you would like to make an online donation, please do so at the following link: Donate Here  


For more information on the ABC Cares Foundation, contact:
Nikki Fortugno
(561) 445-5251

Would you like to make a difference while you shop on Amazon? Visit and select ABC Cares as your charity of choice.


$35.00 SMPS Member Registration. No walk-ins available for this event. Registration ends at 5:00 PM on February 20, 2019.

$50.00 Non-Member Ticket. No walk-ins available for this event. Registration ends at 5:00 PM on February 20, 2019..

$1.00 $1.00 ABC Charity Donation

$5.00 $5.00 ABC Charity Donation

$10.00 $10.00 ABC Charity Donation

$0.00 Any Amount ABC Charity Donation

$0.00 Speakers or Complimentary