Meeting/Event Information

Webinar: Defining Your Firm's Value Path

April 07, 2020
2:00 PM - 3:30 PM
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Pamela Conine, CPSM, Senior Consultant, Shaffer Creative
Lindsey Kubes, CPSM, Senior Marketing Strategist, Shaffer Creative
Tuesday, May 19, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

Session Description

Working as the sole marketer or as part of a limited marketing team can leave you wondering how to make the most out of your time and budget. In this environment, making smart decisions to work smarter, not harder, is essential.

During our May webinar, learn how to transition from a reactive approach to a proactive model of planning and implementation. This approach allows you to prioritize projects and think about your firm’s success not only in the short term, but in the long run.

Yes, smart marketing takes effort, especially when your team is small. But you can maximize your efforts and generate real results—and our presenters will show us how. You’ll also discover ways to:

  • Use planning and research to your firm’s benefit
  • Develop a communication plan for a prioritized approach to marketing projects
  • Create content streams and leverage information across multiple tactics, both internal and external

Session Learning Objectives

During this webinar, participants will:

  • Understand key sources for industry research and how to obtain essential data for smart marketing approaches
  • Learn how to distill data and compare it to their company’s information to provide marketing insights to leadership
  • Gain a broader understanding of how to leverage key content across multiple platforms to work smarter, not harder
  • Learn how to develop priorities for marketing projects
  • Understand how to transform your marketing approach from a reactive response to a proactive model for overall company benefit


Remote Viewing Information

The SMPS Tampa Bay chapter is offering remote viewing of the monthly webinars. In order to facilitate this to our members:

  • Registration for this Webinar will close 05/18/2020 at 11:55 p.m.
  • A link and instructions to access the event remotely will be shared via e-mail with all registrants the morning of the event.


Pricing Information

Members: $15 *

Non-Members: $35 *

Register Now

*Refunds will only be granted if cancellation is made within 48 hours of the start time and will be provided in the form of a credit to another program. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.