Meeting/Event Information

Elevate Webinar: Should I Stay or Should I Go: Creating & Implementing an Effective Go/No-Go Process

June 16, 2020
3:15 PM - 4:15 PM
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New research from the Society for Marketing Professional Services indicates that the average A/E/C firm hit rate – measured most commonly as the total number of proposals submitted to the total number of projects won – falls within the 37-44% range, depending upon discipline. Therefore, it has never been more imperative to establish and implement a Go/No-Go process to help your business thrive.
Joy Guinn, FSMPS, CPSM, highlights the tools and processes to make smart, strategic decisions to maximize your marketing budget through effective evaluation of client relationships, knowledge of selection process, expertise and more.

Speaker: Joy Guinn, FSMPS, CPSM

Zoom Webinar